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Download PDF by Maren Mueller: A Socio-Economic Analysis of Attendance Behaviour in

By Maren Mueller

Doctoral Thesis / Dissertation from the 12 months 2012 within the topic activity - recreation Economics, recreation administration, grade: cum laude, game Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The examine examines the query why a few contributors utilitze their health membership club merely little. This behaviour seems atypical below microeconomic conception assuming humans to maximise earnings. An anticipated 30% of health membership participants in Germany make the most of their club not often yet nonetheless don't intend to cancel regardless of ongoing per month charges. on the way to solution the query of the thesis, application services are hired embedding not just conventional financial components equivalent to time and money but additionally variables from social sciences, quite from motivation idea and activity technological know-how. extra, contemporary findings from flat fee results are elaborated even if to impact non-attendance behaviour.

The paintings provides to a tender box in economics, particularly to behavioural economics. monetary experiences up to now predominantly tested on intake behaviour and the volume thereof yet no longer on attainable application of non-consumption behaviour.

The exam isn't just fascinating from a theoretical viewpoint, it additionally offers sensible implications and proposals to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour can assist health membership managers to spot buyers who attend from time to time yet pay average charges. during this, health membership managers can enforce profitable acquisition and courting administration ideas. nonetheless, health membership shoppers can derive conclusions from the examine so one can observe their behaviour and to in all probability behave extra cost-efficiently within the future.

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A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs: Why Some Members Utilize Their Membership Only Little by Maren Mueller

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